ESTABLISHED TECHNOLOGY PROVIDERS

Acting as the 'Voice of the Customer', Eleven Canterbury is able to provide you with professional services which give you a competitive edge in your target markets.

How do we do this?

Tapping into the experience of our Senior Advisor Network, we setup relevant focus groups to assist you to compete more effectively in your desired markets.

Our Senior Advisors have direct subject matter expertise on many of the most topical areas facing global institutions today and understand the process and culture. They have first-hand knowledge of the decision making processes within the global institutions you are selling to and can shed light its various aspects.

Eleven Canterbury Works With You

  • Identifying and targeting new account opportunities
  • Coaching your product management teams for more viable solutions or new product offerings
  • Explaining how specific institutions and business units make buying decisions
  • Providing insight on the roles of different individuals or components within those organizations
  • Understanding their budget cycles and how they operate
  • Clarifying the relationship maps within your target organizations

Account Planning and Strategy - Our global Senior Advisor Network adds tremendous value to your sessions, bringing the 'voice of the customer' to bear on all of the discussions. They will help you understand the priorities of a particular client and more importantly, the motivation of the executives making the decisions, which has a direct impact on their spending. Eleven Canterbury Senior Advisors critically review new proposals emanating from these sessions, assist in setting global relationship maps, strategic account penetration/containment plans, creating tactical implementation of new or existing relationship management plans. We provide this service in many formats including on site knowledge transfer, formal training and interim staff augmentation.

Market Insight - Eleven Canterbury utilizes its in-house advisors and knowledge base to conduct interviews with industry leaders and global institutions, to access product viability, industry appetite, buying trends etc. We conduct this service both as an anonymous summary of the intel from call reports written by our Senior Advisors in the normal course of business development activities, or as a purposefully directed activity using the questions specifically crafted for this activity by either you or us.

Market Analysis and Evaluations - Our Senior Advisors provide insight into various markets spanning Europe, Asia Pacific and the Americas. Our expertise includes market evaluations, insight into the complexities of expanding into a specific country/region, what's the current environment, challenges on the horizon, potential opportunities. The Eleven Canterbury Senior Advisor Network offers a current and comprehensive view of conditions existing in today's international markets. The expertise is derived from having been embedded locally as senior executives and economic buyers in their perspective areas of expertise.

Listening to you - we devise a program of Industry Insight tailored specifically to your business.